© ANDREW CHUNG

EKI

COMMERCIAL FITOUT - RETAIL
SYDNEY, AUSTRALIA
50㎡

PROJECT DESCRIPTION

Showroom as a system for ultimate flexibility

Eki is an importer for high end hair products, for which the "mess" (packing, dispatching) is the main core of the business, with the "pristine" (beautifully packaged products and glossy model images) is how their service appeal.
Here we have incorporated the "pristine" (white showroom box) into the "mess" (corporate colour blue), symbolising that the display of products is one component , not all, of the business.

Metal panels making up the showroom box whist serving as minimalist backdrop to the colourful products, it's perforations works as supporting system for custom designed display shelves to be freely and easily arranged anywhere within the box. The showroom box is designed to be completely demountable, building in maximum flexibility and relocate-ability, hence ensuring longevity of the design.

PUBLICATION

AWARD